Most skincare companies take a “beat the clock” mentality when it comes to brand marketing. Not Epigeneva. Founder Alexandre Rio leverages his unique blend of scientific expertise and business acumen to drive innovation.

“Time is not your enemy, but your ally. This is the Epigeneva philosophy. We don’t fight the passage of time, we harmonize with it,” Rio told Happi.

According to Rio, the “Epigenetic lifestyle” blends mindful living, stress reduction and innovative skincare to support the skin’s natural ability to renew and rejuvenate. The result?

“A radiant, timeless beauty that reflects your inner balance and celebrates the journey of life,” he insists.

A Distinguished Career

With a background in genetics and immunology, coupled with an Executive MBA and extensive executive education, Rio has delivered results throughout his career.

A defining moment came in 1998 at Johnson & Johnson’s European R&D center in France. The ROC laboratory—a complex symphony of perfumes, emollients and active ingredients— proved to be an unforgettable sensory experience. This visceral connection to the creation process ignited a passion that would drive his subsequent accomplishments, solidifying his trajectory in the industry.

After years of crafting compelling narratives for multinationals like L’Oréal, Shiseido and AmorePacific, Rio had a desire to create a brand that embodied his own scientific and artistic vision. The skepticism he faced only hardened his resolve. The journey was fraught with challenges, yet the reward is a brand so extraordinary, that it captured the attention of Vogue Paris before its official launch.

“Epigeneva is more than a skincare line; it’s a testament to the power of relentless pursuit, a journey of transformation, born from a dream as captivating as the exquisite formulas themselves,” he told Happi.

The Complete Package

Epigeneva’s research is focused on Ribonucleic acid (RNA). Rio noted RNA has hybrid properties: catalytic and genetic coding. Discovered in the 1990s, micro-RNA influences genetic expression, depending on lifestyle and environment, playing a role in skin aging or protection. Epigeneva’s formulas feature its unique Vitality and Regeneration Complexes.

The Vitality collection includes a lightweight day cream, a deeply nourishing night cream and a potent eye serum. They’re designed to awaken skin’s natural radiance, leaving it feeling supple and luminous, according to Rio. The Regeneration collection features rich day and night creams, specialized anti-aging serums, and deeply hydrating masks for a more targeted, anti-aging approach. Regeneration harnesses the power of nature’s most potent botanicals to visibly reduce the signs of aging, restoring youthful firmness and elasticity. Both are available in luxury boutiques and spas. Price points range from CHF80 to 309 ($88-342 at current exchange rates).

What’s Inside?

The multifunctional Regeneration Complex in the Regeneration collection targets the root causes of aging, focusing on cellular renewal and longevity. The complex includes:

• Perkiol: This biopeptide, created using advanced plant engineering, acts as a cellular “reset button.” It reprograms the skin’s vital respiration and supports cellular function for a healthier, more youthful appearance.

• Provitamin B5: This ingredient acts as a time-release mechanism against aging, gradually slowing the aging process and promoting long-lasting results.

• Pea Extract: This unique component protects the skin’s “source” cells (stem cells), the building blocks for youthful skin. It shields them from damage and promotes healthy skin regeneration. It helps one achieve a sense of harmony and well-being with her skin.

The Multifunctional Energy Complex in the Vitality collection focuses on preserving the skin’s natural energy and resilience, particularly in the face of modern stressors. It includes:

• Young Sunflower Shoots. These potent extracts combat the detrimental effects of urban pollution and blue light emitted from digital devices, preserving the skin’s energy production and maintaining a healthy glow.

• Hibiscus Flower. Known for its soothing properties, hibiscus extract calms and soothes overworked skin, reducing irritation and redness for a more balanced and even complexion.

• Birch Sap. This natural hydrating agent replenishes vital moisture, providing the essential hydration and vitality needed to combat the daily stresses of modern life, leaving your skin feeling refreshed and revitalized.

Naturally Derived and Effective

“Our 94% naturally derived formulas are paraben- and silicone-free, providing the purest, most effective skincare,” he said.

In consumer tests:

• 90% experienced nourished skin.

• 90% felt deeply hydrated skin.

• 86% saw smoother, regenerated skin.

• 71% noticed enhanced radiance and tone.

Rio’s commitment to excellence extends beyond potent formulas; it’s a holistic approach that embraces every detail, from sustainably sourced packaging—adorned with miniature nature paintings as a tribute to biodiversity—to the transformative sensory experience of each application. Taken together, Epigeneva appeals to a discerning skincare consumer.

The Epigeneva Customer

The Epigeneva woman is a connoisseur of life’s finer things—a sophisticated global citizen who values authenticity and meaningful experiences above all else. Rio describes her as an accomplished individual, a modern muse who seamlessly blends effortless elegance with a dynamic spirit.

“Her quest for self-discovery leads her to seek out brands that understand her discerning tastes and unwavering commitment to quality,” he explained. “She demands products that are not only effective, but also resonate with her unique sensibilities, delivering a luxurious sensory experience that transcends mere skincare.”

The Epigeneva woman is a citizen of the world, as well. The collection’s appeal extends far beyond geographical borders.

“In Asia, particularly China, our brand is celebrated as a harmonious bridge between Eastern traditions and Western innovation, captivating women who appreciate a blend of sophisticated formulations and cultural resonance,” noted Rio.

Meanwhile, in Europe, North America and Australia, women in their 50s—and beyond—find in Epigeneva a perfect partner for their journey of graceful aging.

“The brand’s exquisite textures, captivating fragrances, and transformative results deeply resonate with their appreciation for timeless elegance and self-care as a form of self-expression,” he said.

What’s Next for the Brand?

Rio aspires to make Epigeneva a leading global luxury skincare brand, synonymous with sophisticated beauty and transformative self-care.

“Our strategy involves establishing a presence in the world’s most exclusive beauty destinations—from prestigious department stores and perfumeries to high-end travel retail locations and other exceptional spaces where our discerning clientele gather,” he concluded. “This strategic expansion will ensure that Epigeneva is readily accessible to women who appreciate the art of refined self-care and seek out exceptional products and experiences.”

To expedite those expansion plans, the Epigeneva team seeks a partner to help write the next chapter in this unique beauty story.